3×
ROAS on PPC, with full campaign visibility in Salesforce
It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, each of those campaigns are net positive and driving ROI.
Salesforce-native attribution
Measure marketing's impact on pipeline and revenue, inside Salesforce.
Salesforce-native attribution built for long B2B buying journeys. Connect every paid, organic, event and offline touchpoint to pipeline and closed-won revenue.
Book a demo
30-min walkthrough · No slides, just your data
Trusted by B2B marketing teams running Salesforce
Benefits
Built for the way B2B revenue actually works.
Three things every marketing team in Salesforce needs to prove their impact on pipeline and revenue.
Connect every touchpoint
Track online and offline marketing influence across long B2B buying journeys: paid, organic, events, webinars, partners and sales outreach.
LinkedIn Ads28%
Organic Search21%
Webinars15%
Measure impact on revenue
Move past vanity metrics. Understand which campaigns and channels actually generate pipeline and closed-won revenue, not just leads.
Attribution, inside Salesforce
Reports and dashboards live where your sales and revenue data already exist. No new tool for sales or finance to learn, and no data leaving Salesforce.
The problem
Why traditional attribution falls short for B2B.
B2B revenue doesn't happen in a single click. It happens across months, departments and channels, and most attribution tools were never built for that reality.
Long, non-linear journeys
Buying cycles run 6–18 months across dozens of touchpoints. Last-click attribution misses 90% of the story.
Multiple stakeholders
Five to ten people influence the average B2B deal, and they all engage with marketing differently.
Offline + online blind spots
Events, webinars, sales conversations and partner referrals rarely make it into attribution reports.
Disconnected reporting
Marketing data lives in one tool, pipeline in Salesforce, finance in a spreadsheet. Nothing reconciles.
LinkedIn & paid media gaps
Self-reported attribution from ad platforms double-counts conversions and inflates ROAS.
Cookieless & privacy
Third-party cookies are gone. Most attribution tools haven't caught up, and tracking quality is dropping.
Incomplete CRM visibility
Marketing influence rarely shows up on the opportunity record where sales and CFOs actually look.
Can't prove ROI
When budgets get cut, marketing teams can't connect spend to revenue with credibility.
Customer outcomes
Measurable revenue impact, across industries.
+80%
paid contribution to revenue, plus 3× more pipeline from paid media
We can track tens or even hundreds of marketing KPIs, but without a clear link to pipeline and revenue, they remain surface metrics and can lead to biased decisions.
+26%
paid-advertising enrollments year over year, on flat budget
If we didn't have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn't have hit targets as a business.
FAQ
What teams ask before booking a demo.
Most teams are live in less than 24 hours. Heeet installs as a Salesforce-native package. No data leaves your CRM, and there's no infrastructure to stand up. A Heeet specialist guides setup and connector configuration end-to-end.
No. Heeet works with your existing objects, fields and processes. We add an attribution layer on top. Your Salesforce admins keep full control of the org.
Yes. Heeet uses first-party, cookieless tracking that stores interaction data directly in Salesforce, privacy-compliant by design, with no reliance on third-party cookies or browser fingerprinting.
Yes. Events, webinars, partner referrals, direct mail, sales conversations and offline campaigns are first-class touchpoints. Heeet stitches them into the same opportunity timeline as your digital channels.
Heeet is built for 6–18 month B2B cycles. Choose from first-touch, last-touch, linear, position-based or custom attribution models, and apply them across the full buyer committee, not just the lead record.
Ready to understand what really drives revenue?
See how Heeet works in your Salesforce environment. A 30-minute walkthrough with a specialist. No slides, just your data.
Salesforce-native package
First-party · Cookieless
Live in less than 24 hours